The local pack is a prominent search results feature that shows a small set of nearby businesses for location based searches, such as “plumber near me” or “coffee shop in Chicago.” It typically includes a map and a short list of business profiles with key details like name, rating, hours, and location. You may also hear it called the “map pack” or “3 pack,” since it often displays three listings.
For accuracy and clarity, the local pack depends heavily on trustworthy business information. Make sure your Google Business Profile is complete and up to date, with consistent name, address, and phone number across your website and directories. Clear categories, accurate service areas, strong reviews, and helpful photos also matter because they help search engines and customers quickly understand what you offer. When your details are correct and consistent, you reduce confusion for users and improve your chances of showing up for the right local searches.