Google Search Console is a free tool from Google that helps you understand how your website appears and performs in Google Search. It shows data like which queries bring traffic, which pages get impressions and clicks, and whether Google can crawl and index your content. It also provides alerts and reports for issues such as indexing problems, mobile usability concerns, and security warnings.
What makes Search Console especially useful is that the information comes directly from Google’s view of your site, so it is a reliable source for diagnosing SEO problems. You can submit sitemaps, inspect individual URLs, and see why a page might be excluded from the index, which helps you respond with clear, targeted fixes instead of guesswork. Used well, it supports accurate reporting, faster troubleshooting, and more confident decisions about what to improve next.
