User intent is the goal someone has when they type a query into a search engine. It is the why behind the search, such as learning an answer, comparing options, finding a specific website, or completing an action like booking an appointment or buying a product. In SEO, understanding intent matters because search engines try to rank pages that best satisfy what the searcher is actually trying to accomplish, not just pages that repeat the same keywords.
For accuracy and clarity, the best way to match user intent is to be explicit about what your page offers and who it is for. If the query is informational, provide a direct, accurate explanation up front and back it with clear details. If it is commercial, include comparisons, key specs, pricing context, and honest pros and cons. If it is transactional, make the next step obvious with clear calls to action, frictionless navigation, and up to date information. When your content aligns with intent, users find what they need faster and search engines can interpret your page more confidently.