Long tail keywords are search queries that are more specific and usually longer than broad, high volume keywords. Instead of targeting something like “SEO,” a long tail keyword might be “how to do SEO for a local plumbing company” or “best SEO tools for small businesses.” These queries often have lower search volume, but they tend to attract visitors who know what they want, which can mean higher conversion rates.
Long tail keywords are valuable because they are usually less competitive and easier to rank for, especially if your site is newer or still building authority. They also help you notice patterns in search intent. People using long tail searches are often looking for a direct answer, a solution, or a recommendation, which makes it easier to match the content to what they actually need.
A strong SEO strategy typically combines long tail and broader terms. Long tail keywords can bring in early wins, build topical authority, and create the content depth that helps your site compete for bigger keywords over time.